Tag: blog seo

5 Reasons to Start a Blog on Your Company Website

5 Reasons to Start a Blog on Your Company Website

Every small business needs to know how to use the internet to their advantage these days.  A lot of them struggle with being personable and at ease with customers when communicating with them online. One great way to do this though is to start writing a blog. Here are more great reasons why you should give it a try

1. A Blog Drives SEO

If your blog is driving up the visits to your website, your SEO will also be improving. The more your site is visited as a result of your new blog, the more recognition you’ll get from search engines. If you want to find out more, get in touch with SEO consultants. There are lots of other ways of improving SEO too.

Make sure your articles are of interest to the kinds of people who might be interested in your products or services. You’ll want to use that improved SEO and higher traffic to increase sales! Also, driving traffic is one thing, but you also need to take advantage of some of the best affiliate programs on the market too. Earn some extra cash for your business by recommending products that your comapny uses.

2. You Can Connect with Customers

A lot of modern companies see the chance to connect directly with their customers as a great way of driving up interest and sales. This is how your business should approach blogging too. Direct connections make a business more personable and less remote.

Your blog could even open up new conversations. Make sure you allow comments to be posted underneath your blog posts. That way, discussion, and debate will be encouraged, make sure you take part in these discussions in a friendly, fun manner.

3. Blogging Can Open You up to New Ideas

Blogging isn’t just about informing other people; it’s also about learning new things and picking up ideas and ways of thinking from other bloggers too. There’s a lot you can learn from other people, so don’t be foolish enough to think you know it all.

Find other blogs that are writing about similar topics to you and follow them. You could build a community around the topics you’re all writing about. This’ll be beneficial to everyone!

4. It’s Free Advertising

If you build up a reputation for reliable, accurate and informative blogging, people will come to your website. That’s the way it works. So, when they’re there on your site, make sure they’re also aware of what your company offers regarding products and services.

People can’t help but become aware of what your business does if they’re visiting your site regularly. You could also place notes at the end of your articles linking to your products if they’re relevant to what you’ve been writing about. And all that doesn’t cost a penny!

5. Your Blog Lets Yours Customers Know You’re Active

It’s best to get this warning out of the way first: keep your blog active. It’s better to not start a business blog at all than start one only to abandon it later on down the line. If your blog is inactive, people might think the same of your business.

Now, onto the positive aspects. If your company is blogging regularly on up to date, relevant topics, it’ll let people know that you have your finger on the pulse. It’s a way of letting people know you’re there and that you know what you’re talking about.